Maximise the experience.

In 2012, Mr. Concours, AKA Jeremy Jackson-Sytner, conceived the ‘royal’ Concours of Elegance at Windsor Castle—the event now held annually at Hampton Court Palace. 

That first Windsor Concours of Elegance was acknowledged to be so spectacular, that in its first year it won both Best Concours and a Personal Achievement Award at the Octane International Historic Motoring Awards. (In one giant leap the UK had a world-class concours to equal the very best.)

Over the last 14 years, Mr. Concours has had the privilege of travelling the globe visiting remarkable concours events, and in so doing has gained a unique appreciation of the many aspects of running a successful event. The dos, and the don’ts. So as well as assisting car owners to participate in events, Mr. Concours offers his services to organisers of concours d’élégance and premium car shows, both those existing and any that may be in the pipeline.

Mr. Concours comes equipped with a wide range of suitable tools, not least over 30 years experience in creative advertising. Both branding and marketing key strengths. By reaching out to the ever expanding car community, he acts  as an independent conduit, attracting owners, then introducing them, accordingly, to the appropriate concours curators. And with the constant explosion in concours events in recent years, the need to be the best is paramount. Could be then, the time to call in Mr. Concours.

The good news is that Mr. Concours was established specially to oil the wheels of gaining entry to and partaking in concours d’élégance—independent specialist help for historic car owners. Everything from helping to prepare a car’s ‘biography’—so that it is pitched at its very best for selection—to making sure that it is personally received  by the appropriate person, right up to all the logistics of transporting a car anywhere, safely and securely.

But Mr. Concours is also here to offer much more. Primarily Mr. Concours exists to take care of the people. Ensuring that owner, and guests, get the most out of the

experience. Help with all those important little details and the various subtleties of participating at an exclusive car event: where to stay, what to do and when, what to wear, and so on. Simply, an invaluable insight into how to do concours properly,

and in style.

Mr. Concours has also developed bespoke guidelines on how to be judged at a concours—the art of presenting your car to judges. In short, the important etiquette and protocols that could make all the difference to winning, or not.